Main article: UCLA Bruins Pauley Pavilion, UCLA's basketball venue

Trademarks and licensing[edit]
The UCLA trademark "is the exclusive property of the Regents of the University of California.",[102] but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA.[103][104] As such, the ASUCLA also has a share in the profits.
Due to UCLA's academic and athletic prestige, as well as the name being associated with popular images of Southern California lifestyle, apparel with UCLA logos and insignia sells not just in the United States, but as an overseas clothing and accessories brand. High demand for UCLA apparel has inspired the licensing of its trademark to UCLA brand stores throughout Europe, Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store was opened in in the Middle East in Kuwait.[105] There are also stores in Mexico, Singapore, India and Europe.[106] UCLA makes $400,000 in royalties every year through its international licensing program.[106]
Athletics[edit]

Main article: UCLA Bruins


Pauley Pavilion, UCLA's basketball venue


Home of UCLA football, The Rose Bowl in Pasadena


Drake Stadium, UCLA's track and field stadium


UCLA Bruins entering the LA Coliseum in 2007
The school's sports teams are called the Bruins, with colors True Blue and gold. The Bruins participate in NCAA Division I-A as part of the Pacific-12 Conference. Two notable sports facilities serve as home venues for UCLA sports. The Bruin men's football team plays home games at the Rose Bowl in Pasadena; the team won a national title in 1954. The men's and women's basketball and men's and women's volleyball teams, and the women's gymnastics team play at Pauley Pavilion on campus. The school also sponsors cross country, soccer, women's rowing, golf, tennis, water polo, and women's softball.
The Bruin mascots are Joe and Josephine Bruin, and the fight songs are Sons of Westwood and Mighty Bruins. The alma mater is Hail to the Hills of Westwood.
When Henry "Red" Sanders came to UCLA to coach football in 1949, the uniforms were redesigned. Sanders added a gold loop on the shoulders—the UCLA Stripe. The navy blue was changed to a lighter shade of blue. Sanders figured that the baby blue would look better on the field and in film. He dubbed the baby blue uniform "Powder Keg Blue," a powder blue with an explosive kick. This would also differentiate UCLA from all other UC teams, as all UC campuses' official colors are blue and gold. UCLA is competitive in all major Division I-A sports and has won 125 national championships, including 109 NCAA championships, more than any other university.