ctivities, UCLA begins the fall quarter with True Bruin Welcome. The week includes the Day of Service for all freshmen, the Enormous Activities Fair, the Sports Fair, and other events. At the end o

ey. Students and staff participate in dinghy sailing, surfing, windsurfing, rowing, and kayaking.
UCLA has an active a cappella student population, with a variety of student organizations across campus. The university is often regarded as the pioneer in the West Coast collegiate contemporary a cappella tradition with its first group, Awaken A Cappella, founded in 1992. The all-male group on campus, Bruin Harmony, has enjoyed a successful career since its inception in 2006, portraying a collegiate a cappella group in The Social Network (2010), while the Scattertones have achieved a great deal of success in the International Championship of Collegiate A Cappella, finishing in second-place in 2011. Other a cappella groups on campus include Signature, Random Voices, Medleys, Youthphonics, Deviant Voices, Awechords and Cadenza. YOUTHphonics is UCLA's only nonprofit service-oriented a cappella group focused on youth.
There are also a variety of cultural organizations on campus, such as Nikkei Student Union (NSU), Japanese Student Association (JSA),[120] Association of Chinese Americans (ACA), Chinese Students Association (CSA), Taiwanese American Union (TAU), Vietnamese Student Union (VSU), Thai Smakom, and Chinese Cultural Dance Club (CCDC), each with its focuses on sharing culture and history. Many of these organizations have an annual "culture night" that usually constitutes drama, traditional dance, modern dance, etc., which raises awareness of culture and history to the campus and community.


Crowd at JazzReggae Festival 2010.
Traditions[edit]
The university has many traditions and annual events involving students, community, or the city. The school hosts events that usually require participation from more than just the student body, and competitions can occasionally involve celebrity judges and performers.
Unicamp, founded in 1934, is UCLA's official charity. It is a week-long summer camp for under-served children from the greater Los Angeles area, with UCLA volunteer counselors. Because Unicamp is a non-profit organization, student volunteers from UCLA also fundraise money throughout the year to allow these children to attend summer camp.[121]
To introduce new students to clubs and activities, UCLA begins the fall quarter with True Bruin Welcome. The week includes the Day of Service for all freshmen, the Enormous Activities Fair, the Sports Fair, and other events. At the end of move-in and the beginning of True Bruin Welcome, UCLA holds Bruin Bash. Hosted by the USAC Campus Events Commission and USAC Cultural Affairs Commission, Bruin Bash includes a concert, dance, and movie. Past performers include Thrice and Common in 2005, Xzibit and Rooney in 2006, T.I. in 2007, The Cool Kids, Estelle, Hellogoodbye in 2008, LMFAO and Clipse in 2009, Ying Yang Twins, Travis McCoy and The Cataracs in 2010. Bruin Bash was created as a replacement for Black Sunday, a large-scale day of partying including all fraternities, in North Westwood Village, where the majority of off-campus students reside adjacent to campus.
Dance Marathon is an annual event organized by the student group, the Pediatric AIDS Coalition, held in Ackerman Grand Ballroom, where thousands of students raise money and dance to support the Elizabeth Glaser Pediatric AIDS Foundation, Project Kindle, One Heartland, and the UCLA AIDS Institute. Dancers are required to fundraise a minimum amount of $250 before the event, which is a 26-hour dance marathon. Dancers are not allowed to sit (except to use the restroom) during the marathon, literally taking a stand against pediatric AIDS, and symbolizing the suffering of children around the world infected with and affected by HIV/AIDS. In 2012, Dance Marathon at UCLA raised a record-breaking $451,000. Since 2002, the Marathon has raised over $3 million.[122]
UCLA students also participate in "Midnight Yell" during finals week, a tradition where every night at midnight (starting on that week's Sunday), students yell as loudly as possible for a few minutes, giving a chance to take a short break from studying and to release some stress.
The quarterly Undie Run takes place during the Wednesday evening of Finals Week, when students run through the campus in their underwear or in skimpy costumes. The run first began in Fall of 2001 when a student, Eric Whitehead, wearing what he described as "really short shorts" walked around singing a song and playing a guitar to protest the Police restrictions on the Midnight Yell.[123] With the increasing sa

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s the name given to the official competition between the two schools in 18 varsity sports where UCLA has won the annual award three times and USC has won the award on eight occasions.[113] This rivalry even extends to the Olympic Games, where UCLA athletes have won 251 medals ove

Most recently, UCLA's baseball team defeated Mississippi State to win its first NCAA National Championship. UCLA's softball program is also outstanding.[107] Women's softball won their NCAA-leading 11th National Championship, on June 8, 2010. The women's water polo team is also dominant in winning—they won a record 7 NCAA championships. Notably, the team helped UCLA become the first school to win 100 NCAA championships overall when they won their fifth on May 13, 2007.
Among these championships, some of the more notable victories are in men's basketball. Under legendary coach John Wooden, UCLA men's basketball teams won 10 NCAA championships, including a record seven consecutive, in 1964, 1965, 1967, 1968, 1969, 1970, 1971, 1972, 1973, and 1975, and an 11th was added under then-coach Jim Harrick in 1995 (through 2008, the most consecutive by any other team is two).[107] From 1971 to 1974, UCLA men's basketball won an unprecedented 88 consecutive games. UCLA has also shown dominance in men's volleyball, with 19 national championships. All 19 teams were led by former[108] coach Al Scates, which ties him with John McDonnell of the University of Arkansas as NCAA leader for national championships in a single sport.[107]
UCLA has medaled in every Olympic Games they have participated in.
Former UCLA basketball player and current Utah Jazz player Earl Watson commented, "Eleven national championships, the best coach (Wooden) to coach the game says a lot. I take offense to those who act like UCLA is just another school compared with Duke. Duke is a great school in the east, but UCLA is worldwide."
USC rivalry[edit]
Main article: UCLA-USC rivalry
UCLA shares a traditional sports rivalry with the nearby University of Southern California. Under legendary coach John Wooden, UCLA became a dominating power in men's basketball, and has won 11 NCAA championships, against USC's zero.[109] In football, UCLA has one national champion team and 16 conference titles, compared to USC's 11 national championships and 37 conference championships.
The schools share a rivalry in many other sports. In men's volleyball, UCLA won 19 NCAA Men's Volleyball Championships against USC's four.[107] UCLA also dominates the all-time series vs. USC in men's volleyball (86–34).[110] In women's volleyball UCLA leads the all-time series against USC as well and has won eight national champions to USC's six.[111] In the popular sport of soccer UCLA leads USC in the all-time series 13–3–0, yet USC no longer competes in men's NCAA Div 1 soccer.[112] The Lexus Gauntlet is the name given to the official competition between the two schools in 18 varsity sports where UCLA has won the annual award three times and USC has won the award on eight occasions.[113] This rivalry even extends to the Olympic Games, where UCLA athletes have won 251 medals over a short span of 50 years while USC athletes have won 287 that took nearly 100 years to accomplish.[114][115][116]
The origin is unclear, but the rivalry most likely started when football Hall of Fame coach Red Sanders led UCLA to dominance in the 1950s. USC, having won four national championships prior to UCLA's first and only title in 1954 diverted some attention from then-rival University of Notre Dame, and the new cross-town rivalry began.[117]
Presently, UCLA has the most NCAA championships, winning a combined 109 team championships in men's and women's sports, with Stanford coming in second with 103, followed by USC with 95.[118]
Student life[edit]

The campus' location in Los Angeles makes excursions to local museums, theaters, or other entertainment venues relatively quick and easy. UCLA offers classical orchestras, intramural sports, and over 800 student organizations. UCLA is also home to more than 68 national and local Greek-letter organizations, which collectively constitute the largest membership-based and multi-faceted community on campus. Fraternity and sorority members represent 15% of the student population.[119] Phrateres, a non-exclusive social-service club for women was founded here in 1924 by the Dean of Women, Helen Matthewson Laughlin. Between 1924 and 1967, 23 chapters of Phrateres were installed in schools across North America. The student government at UCLA is the Associated Students UCLA (ASUCLA), governed by a student majority board of directors. It is the umbrella organization that includes the two branches of UCLA's student government, the Graduate Students Association (GSA) and the Undergraduate Students Association Council (USAC), the UCLA Store, the Student Union, Restaurants, Trademark & Licensing, and Student Media (including the Daily Bruin). The Student Alumni Association (SAA), a student-run branch under the UCLA Alumni Association, is responsible for conducting UCLA's oldest and greatest traditions, such as Blue and Gold Week, Senior Send-off, Spring Sing, and Dinners for 12 Strangers. UCLA also operates a waterfront facility known as the UCLA Marina Aquatic Center in Marina del R

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Main article: UCLA Bruins Pauley Pavilion, UCLA's basketball venue

Trademarks and licensing[edit]
The UCLA trademark "is the exclusive property of the Regents of the University of California.",[102] but it is managed, protected, and licensed through UCLA Trademarks and Licensing, a division of the Associated Students UCLA.[103][104] As such, the ASUCLA also has a share in the profits.
Due to UCLA's academic and athletic prestige, as well as the name being associated with popular images of Southern California lifestyle, apparel with UCLA logos and insignia sells not just in the United States, but as an overseas clothing and accessories brand. High demand for UCLA apparel has inspired the licensing of its trademark to UCLA brand stores throughout Europe, Middle East and Asia. Since 1980, 15 UCLA stores have opened in South Korea, and 49 are currently open in China. The newest store was opened in in the Middle East in Kuwait.[105] There are also stores in Mexico, Singapore, India and Europe.[106] UCLA makes $400,000 in royalties every year through its international licensing program.[106]
Athletics[edit]

Main article: UCLA Bruins


Pauley Pavilion, UCLA's basketball venue


Home of UCLA football, The Rose Bowl in Pasadena


Drake Stadium, UCLA's track and field stadium


UCLA Bruins entering the LA Coliseum in 2007
The school's sports teams are called the Bruins, with colors True Blue and gold. The Bruins participate in NCAA Division I-A as part of the Pacific-12 Conference. Two notable sports facilities serve as home venues for UCLA sports. The Bruin men's football team plays home games at the Rose Bowl in Pasadena; the team won a national title in 1954. The men's and women's basketball and men's and women's volleyball teams, and the women's gymnastics team play at Pauley Pavilion on campus. The school also sponsors cross country, soccer, women's rowing, golf, tennis, water polo, and women's softball.
The Bruin mascots are Joe and Josephine Bruin, and the fight songs are Sons of Westwood and Mighty Bruins. The alma mater is Hail to the Hills of Westwood.
When Henry "Red" Sanders came to UCLA to coach football in 1949, the uniforms were redesigned. Sanders added a gold loop on the shoulders—the UCLA Stripe. The navy blue was changed to a lighter shade of blue. Sanders figured that the baby blue would look better on the field and in film. He dubbed the baby blue uniform "Powder Keg Blue," a powder blue with an explosive kick. This would also differentiate UCLA from all other UC teams, as all UC campuses' official colors are blue and gold. UCLA is competitive in all major Division I-A sports and has won 125 national championships, including 109 NCAA championships, more than any other university.

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